Course Overview
Product Knowledge course is ideal for professionals working in sales, marketing, customer service, and product management roles. Through practical sessions, case studies, and interactive learning, participants will gain an in-depth understanding of the product, enhancing their ability to communicate value to customers, tailor solutions to client needs, and drive business growth. This course covers essential aspects of product features, benefits, applications, and comparisons with competing products. Through this training, participants will become well-versed in their product portfolio, enabling them to improve customer interactions and drive better sales performance.
Duration
5 Days
Who Should Attend?
- Sales professionals aiming to improve product presentation and closing rates.
- Marketing teams responsible for crafting product campaigns.
- Customer service representatives seeking to provide accurate product support.
- Product managers and business development teams.
- New employees needing a solid product foundation.
- Retail staff, resellers, and distribution partners.
Course Objectives:
By the end of this course, participants will:
- Understand all key aspects of the product, including features, specifications, and differentiators.
- Confidently present and demonstrate the product to prospective clients or stakeholders.
- Tailor product benefits to meet specific customer needs, highlighting value propositions.
- Identify customer pain points and provide product-based solutions.
- Handle customer objections and inquiries effectively with in-depth product knowledge.
- Collaborate with other teams (marketing, support) to align on product strategy.
- Provide high-quality, informed customer support that increases satisfaction and retention.
Course Outline:
Module 1: Product Fundamentals
- Overview of the product: history, development, and mission.
- Key features and functionality.
- Understanding product specifications and variations.
Module 2: Customer Profiling and Product Value
- Identifying the target audience and customer segmentation.
- Understanding customer needs and pain points.
- Communicating product benefits in line with customer values.
Module 3: Product Demonstration and Presentation Skills
- Effective product demonstrations (live and virtual).
- Structuring product presentations.
- Handling customer inquiries and objections.
Module 4: Competitive Analysis and Product Positioning
- Conducting competitor analysis and identifying differentiators.
- Positioning the product in the market.
- Strategic selling points and product narratives.
Module 5: Practical Application and Strategy Development
- Cross-selling and upselling strategies based on product knowledge.
- Developing personalized product solutions for customers.
- Best practices for post-sales product support and building customer loyalty.
